“The video and our new collection is inspired by the minimalism movement in the art world, hence the title “MNMLSM.” One of the most influential artists of the minimalism movement was Yves Klein. Klein believed that by achieving the purest form of the blue primary color the painting would output enough energy on its own to capture and captivate its audience. The video is an attempt to capture some of that energy and the ideas of Klein using his famous blue colour. It was filmed in Malmö, Copenhagen, Stockholm and Gothenburg during 2016.” Tom Botwid
You can catch more from the Poetic Collective guys in the new Streetlab Stockholm clip.