Reading this, you feel like you’re reading about football, basketball, ice hockey or some other big time mainstream sport. Which is not to say skateboarding shouldn’t be up there with those other sports in terms of prestige and perhaps even the money involved, but it does have an odd feeling about it. Many of the skaters involved are close friends with each other. When you start throwing million dollars around, it could get hard to determine where your sympathies and loyalties should lie. Should top skaters make that kind of money? If anyone should, of course they should. Will that kind of money cause mad beef? It definitely will. I guess you could be cynical and say the audience wins either way. But what does skateboarding win? Who is the audience in this, if not the kids on the streets, all of us? The prospect of retiring from a top pro career with a comfortable bank account for the rest of your life has just been upped once again. Fair enough, surely anyone on the top deserves every penny of it. I don’t know if anyone realistically gets into skating with their eyes on the prize, but every time they throw more money at it, the idea seems a little bit more feasible. So what’s the down side of that? Fuck knows, maybe there isn’t one. But we’ll keep a close watch.