Frenchman Hugo Liard, a skater for over 20 years, is one of the wiser faces around the scene. He is part of the Vans pro skate team, and is also sponsored by Carhartt WIP, Monster, Ozed glasses, Destructo Trucks and Wall Street skate shop, as well as riding for Antiz, the Lyon-based skateboard company he co-founded in 2002.
He has featured in many influential videos since appearing in Cliché’s Europa compilation in 2000, including the Antiz videos Antizipated (2003), Z Movie (2007), The Occasional Antiz Flashback (2011) and X Years (2012), as well as Mongolian Tyres for Carhartt in 2007. In 2013, he featured in Swiss Banks, a recap of that year’s Carhartt WIP X Antiz Alps trip.
Born on 19th September 1977 in Bar-le-Duc, he is now based in Lyon where he has a pretty sweet life, working morning in the Antiz office, manning all aspects of the company, leaving a whole afternoon free to explore and skate. He recalls that the first thing he saw that made him want to be a skater was someone doing an ollie air, and, from that moment on, there was no looking back him.
He is well known for not hesitating when it comes to jumping on rails, making him natural material for magazine covers. A picture of him skating a 17-stair rail (‘the craziest thing I ever did’) also featured in a Carhartt ad, and it’s hardly surprising that his favourite trick is ‘a big and long ollie over a dangerous hole on a roof’.