In recent years, Brit Chewy Cannon has picked up sponsorship deals with Palace, adidas, Thunder, Picture Wheels, KR3W and Liverpool’s Lost Art Skate Shop. One of his earliest video clips was in Blueprint Skateboard’s Belong Tour video from 2003 with Daniel ‘Snowy’ Kinloch and Olly Todd. He also provided the intro for Blueprint’s 2005 full-length film Lost and Found.
He made his debut for adidas Europe in 2009 in the full-length Diagonal, edited by Torsten Frank and featuring guest appearances from stars such as Dennis Busenitz, Nestor Judkins and Benny Fairfax. In his capacity as a team rider for Palace, he appeared in the 2011 Battle of Normandy contest video alongside members of the Radio and Magenta squads, and he also made an appearance in the Spanish Secret Basement film from 2013.
Chewy hails from the small East Anglian town of Great Yarmouth, but has now been based in London for over a decade. Indeed, he has become so attached to the capital that he has become one of the leading opponents of plans to redevelop the Southbank undercroft, teaming up with renowned street artist and 80s Southbank skateboarder D*face for a collaborative visual art piece to highlight the campaign.
Often working with photographer Joe Buddle and official Palace filmer Dane Cook, Chewy’s raw and stylish skills have most recently been seen in 2013’s Transmission, a full part presented by KR3W, Palace and adidas, edited by Henry Edwards-Wood and featuring guest skaters Lucien Clarke and Oscar Candon.