adidas pay homage to the legendary photographer Skin Phillips, who has been shooting people on the wooden plank for thirty years. Watch the video above to learn of Skin’s humble beginnings in the Welsh city of Swansea, his move to the states, and his role now as TM of the adidas skate program.

“adidas Skateboarding celebrates 30 years of skateboarding photography through the lens of iconic skate photographer Skin Phillips with the release of The Skate, a commemorative special edition shoe re-imagined as part of the Respect Your Roots tribute series, which pays homage to seminal skate icons for contributions renowned for progressing the culture.”