Official Polar logo by Stefan Narancic
If you’ve been curious about who will be riding for Pontus Alv’s new company Polar Skate Co, here’s a little hint from the man himself, which might or might not answer your questions. At any rate, it goes to show that something interesting and original is in the works.
“Team is kind of up in the air…Polar will have a team, but it will also just be a social platform for people that are into the stuff I am into. I mean in our films it will be the same as [in] my other films. My friends and great people I met in life will be in there. On the team or not, I don’t care. They are my friends and people I like on the board. There will also be some pros and ams, but there isn’t really a
strict line between the two. The day I can afford to hook up friends and great
people, I will.”
For some more recent news on the company, check Pontus’s blog.