Hot off the press, it’s the release of the Antihero x Nike SB collaboration. Antihero is a brand that Nike designer Sandy Bodecker has wanted to collab with since the inception of Nike SB and he has finally got his wish.
“Bodecker’s other want has taken a little longer for the other to come to fruition. That is Antihero, and the process of finally working together is made even sweeter as several members of its team, Brian Anderson, Grant Taylor and Daan van der Linden, are also Nike SB members. And thus the match has a clear and strong connection, and 2018 became the perfect time to collaborate.
Antihero is probably the brand that really represents the spirit of skateboarding in its purest form — the reason why Bodecker was initially attracted to the brand. It carries a “this is who we are spirit,” unconcerned with the ebbs and flows of the industry at-large and thus always staying true to its desires. For that, it has provided significant doses of inspiration to the Nike SB team over the years.”
Brian Anderson, who of course rides for both Nike SB and Antihero, oversaw the project – acting as a de facto art director. The idea from the outset was to create products that Antihero didn’t already make, i.e shoes and cut-and-sew apparel.
This resulted in a “Nike SB Zoom Dunk High Pro and Nike SB Zoom Blazer Low. The Dunk, black set off with a gum sole, features a bold “BA” on the left heel and a the numbers “1” and “8” on the left (why? match the number with its letter position in the alphabet and find out). Those numbers also appear on the right back tab of the Blazer, which is grey on gum, while Taylor’s initials emblazon the left.”
“The footwear is complemented by a jersey, jacket and backpack. Anderson’s love of hockey sweaters informed a hybridized football-hockey style for the jersey, while Taylor’s desire for a hooded workwear jacket directed the aesthetic of the coat. In both, the ultimate synergy of brands and athletes is achieved.”
The Antihero x Nike SB collection arrives March 16 at select retailers, followed by a March 19 launch on nike.com.