adidas Skateboarding x Magenta Skateboards: the two companies announce their second footwear and apparel collaboration. Since their formation in 2010, Magenta co-founders Vivien Feil and Soy Panday have carved out their own space in skateboarding.
Rooted in skateboarding’s heritage, as well as their Parisian perspective, the adidas Skateboarding x Magenta capsule puts a new lens on football, court, and track staples through original art direction and color palate. Functionality, adaptability, and attention to detail are central to Magenta’s vision and with adidas Skateboarding’s own legacy as the canvas, each piece is a testament to premium design and artistry.
adidas Skateboarding will be releasing Boulevard Magenta – a video that documents adidas Skateboarding Pro team rider Günes Özdogan and Magenta skaters Joffrey Morel, Thomas Vigne, Glen Fox, Vivien Feil, and Soy Panday skating through the streets of Paris, showcasing their artistic and thoughtful approach to skateboarding.
Look out for the full edit of Boulevard Magenta on September 16. In the meantime, check out the trailer here: