Vans presents the latest instalment of This Is Off The Wall, with Kroksbäck Kids. Through stories from around the world, This Is Off The Wall seeks to shine a light on creativity and to inspire communities to discover their own definition of 'Off The Wall'. Following up previous chapter Girls Skate India, Kroksbäck Kids examines skateboarding’s impact on youth culture and how it can build a community.
In 2016, Vans partnered with city officials in Malmö, Sweden to donate a brand new skatepark as part of the inaugural year of the Vans Park Series. The skatepark and the competition series brought in professional skateboarders from around the world showcasing a level of skateboarding the neighborhood had yet to experience. With a new skatepark cemented in the city, skateboarding has remained synonymous with the Kroksbäck community, inspiring the under served Swedish district to pick up a board and learn something new. What followed were countless stories of local youth coming to the park, meeting new friends and discovering a mutual path grounded by creative expression through skateboarding.
Kroksbäck Kids follows Vans athletes Tony Trujillo, Chris Pfanner, Cyres Wang, Karl Berglind and Stefani Nurding, as they visit the park and skate with the locals, illustrating how skateboarding can empower an individual while bridging gaps all at once. The park’s existence has encouraged a stronger sense of community; encouraging local kids to pick up skateboarding for the first time and render the skatepark their second home.
“I feel like skateparks are magic, they really bring people together." Stefani Nurding
“Vans loves skateboarding and we are thrilled when we can provide a place for a scene to grow and flourish," said Jamie Reilly, of Vans “Leaving the park behind really changed things for the kids in that neighborhood and its inspiring to see the community they built around that park."
Vans will begin it’s skateboard drive initiative’s across Europe from June. This will see Vans giving away full setups to a number of lucky people within the local communities throughout events such as Vans Shop Riot and Vans Park Series.
Vans will donate a second built-to-spec park terrain skatepark in Brazil later this year, further enabling emerging skate communities. Additionally, Vans will be working with local charities to collect skateboards around the world, removing the economic barrier to skateboarding and giving youth the resources they need to skate anywhere in the world.