A while back, the OG East Coaster Jahmal Williams started his very own company Hopps Skateboards. We only just found out and we're instant fans. Jahmal is definitely one of the uniques, who are truly in it for the love of it. Timeless like Jazz, ageless like black and white, Jahmal carries the torch from Boston to Miami to New York and now it's all on Hopps Skateboards.

Read a recent Jahmal interview at the 48bolcks website here and check the new Hopps video ad filmed by Static's Josh Stewart here.

Definitely one of our favourite things:

How can you watch that and not want to go out and skate??

More jazz from an Underachiever.