Hi Fi has announced their new ecofriendly wheel, the Ecothane. Check below and you'll know as much as we do for the moment. This sounds pretty sick though, so we'll promise to investigate and release all specs as soon as. 20% soy-based? 100% recycled material core? Does that mean they mixed old wheels with soy sauce? Don't know about you, but I'm definitely down!

If you haven't yet, do yourself a favor and check the chaps in action, will you.