Habitat launch footwear line to February 2010:
“Dayton, OH (November 19, 2009) – Marking its 10-year anniversary in the
skateboard industry, Habitat Skateboards is pleased to announce the
initial launch of their skateboard footwear line, Habitat Footwear. Since
its inception, Habitat has been committed to pure skateboarding, timeless
design and inspiration from the natural world.
Designed by skateboarders for skateboarding, Habitat Footwear boasts the
core components of comfort, weight and durability to optimize skate
performance. Consisting of six models, the line also infuses Habitat’s
signature design principles –branded colorways, visual balance, and
attention to detail. “After 10 years of building a solid presence in the
hardgoods market, developing a footwear line was a new creative outlet for
Habitat and a natural next step in the progression of the brand,” stated
Joe Castrucci. “Footwear is a great platform for the evolution of
Habitat. Pre-season sales have exceeded our goals and we are excited for
the full product launch early next year,” added Chris Carter.
Representing the next generation in the ever-evolving Habitat brand,
amateur skateboarders, Guru Khalsa, Marius Syvanen, Austyn Gillette, and
Alex Davis have teamed up to be the faces behind the footwear line.
Habitat is proud to celebrate and honor acclaimed mid-century wildlife
artist Charley Harper in its footwear launch. Three Charley Harper Artist
Series decks and shoes will be available in the first season which include
classic Harper artwork printed insoles and corresponding exterior fabric