Vans reveals the next chapter of its This Is Off The Wall campaign with Girls Skate India - exploring the power of girls skateboarding in India and beyond.
First launched in 2017, This Is Off The Wall seeks to tell a diverse set of stories, shining light on various forms of creativity. This year, Vans is taking a closer look at creative communities around the world including skateboarding, art, music and street culture, inviting everyone to participate.
“We wanted to tell stories about the communities that grow around creative endeavors, whether it’s skateboarding, art, or music, these activities connect people with one another," said Jamie Reilly, Vans Vice President of Global Creative. “Vans has been engaging with creatives around the world for more than 50 years. Whether it’s making the first shoes for skateboarders, building skateparks, hosting concerts, or putting on art shows, we love how creativity brings individuals together where they can learn from and inspire each other."
The first installment of This Is Off The Wall is Girls Skate India, showing women skateboarders inspiring and empowering the next generation through skateboarding and D.I.Y. spot building, activities that are often considered unorthodox for girls. The video features Lizzie Armanto and Atita Verghese, Girls Skate India shows Indian girls gain confidence through skateboarding and highlights how a non-traditional activity provides an outlet for them to express themselves.
Girls Skate India captures the power that skate culture can have on a community. Sharing the philosophy of Girls Skate India, Vans will mobilise around the world to teach women and girls how to skateboard through a series of global skate clinics beginning March 8, 2018, International Women’s Day. Vans will host more than 100 skateboarding clinics in major cities such as Brooklyn, Chicago, London, St. Petersburg, Shanghai, Bangalore, São Paulo, and Mexico City, inviting women to learn something new alongside their peers and together inspire a new wave of women’s skateboarding progression. From experts to beginners, everyone is welcome to these clinics to encourage the emerging women’s skate community to come together and celebrate creativity. Visit vans.com/girlskateevents to learn more about skate clinics near you.