Vans reveals the next chapter of its This Is Off The Wall campaign with Girls Skate India – exploring the power of girls skateboarding in India and beyond.
First launched in 2017, This Is Off The Wall seeks to tell a diverse set of stories, shining light on various forms of creativity. This year, Vans is taking a closer look at creative communities around the world including skateboarding, art, music and street culture, inviting everyone to participate.
“We wanted to tell stories about the communities that grow around creative endeavors, whether it’s skateboarding, art, or music, these activities connect people with one another,” said Jamie Reilly, Vans Vice President of Global Creative. “Vans has been engaging with creatives around the world for more than 50 years. Whether it’s making the first shoes for skateboarders, building skateparks, hosting concerts, or putting on art shows, we love how creativity brings individuals together where they can learn from and inspire each other.”
The first installment of This Is Off The Wall is Girls Skate India, showing women skateboarders inspiring and empowering the next generation through skateboarding and D.I.Y. spot building, activities that are often considered unorthodox for girls. The video features Lizzie Armanto and Atita Verghese, Girls Skate India shows Indian girls gain confidence through skateboarding and highlights how a non-traditional activity provides an outlet for them to express themselves.