Nick von Werssowetz, better known as Lurknyc, recently released the first promo for his new board brand Hotel Blue. We’d been following the Instagram for a while and had wondered what it would be turning into. After watching the promo we decided to drop Nick a line and get a better idea of what the brand is about.
How long ago did you decide to start the board brand? What’s the process been like?
I guess I’ve wanted to for a while now but waited years for the right name to pop into my head. The process is confusing but I’m figuring it out, I’m pretty scatter brained and I’m taking orders from all of these different people so I tend to forget things. I started writing everything down in a notepad to try and not be such a dumbass.
“I don’t think it’s a company exactly that inspired me as much as skateboarders themselves”
What was your inspiration for the company? Did smaller companies like Polar/Magenta etc. influence this decision to start your own thing?
I don’t think it’s a company exactly that inspired me as much as skateboarders themselves. Small companies made it feel more possible yeah for sure, but I needed a creative outlet that wasn’t Lurknyc. I wanted something new
How’s distribution going to work? Is this something you’ll handle yourself for now?