PACCBET, which means sunrise, is a new skate company out of Russia, and is designed by Gosha Rubchinskiy and his close friend and skater Tolia Titaev. Along with their first promotional video, which features the crew skateboarding in Moscow, we have brought you an interview with Gosha and Tolia. The film premiered in London and Moscow, and is now online. Although Gosha’s work is often associated with the fashion world, PACCBET testifies to his genuine interest in urban subcultures. Read on to find out a little bit about how these two want to portray Russia and its skate scene to the wider world.
Words: Daryl Mersom, Matt Broadley | Pics: Courtesy of PACCBET
Gosha – you are very interested in subcultures, for instance, skateboarding. Do you see that your work brings skateboarding into popular culture, and puts it in front of the masses? How do you feel about how skateboarding is being represented by the mainstream media in 2016?
Gosha: It was a part of pop culture before me and I’m sure will be in future. Skateboarding is one of the last subculture we have today. All my friends are skaters. So it is very natural for me to speak about it in my works. I don’t care about masses, I only do things I like.
What attracts you to the way skaters move around the city? You photograph them a lot.
G: It is the way to be free and stay young.
»Skateboarding is one of the last subculture we have today«
Skateboarding transcends national borders, and we skaters enjoy worldwide connections. Does this appeal to you. You have spoken before about how Russia is negatively portrayed in the mass media.
G: Yes, it is my favourite thing about skateboarding! The same with music, it can connect people from around the world so easy! We want to show Russia’s beauty, we have the best cities and spots to skate.