Screen Shot 2015-03-12 at 12.21.35 PM

Skateboarding seems to be a vital tool in the modern advertising executive's arsenal. Garden furniture not quite edgy enough? Have someone send a kickflip over it. Need some more youth appeal for that family car? Park it in front of some graffiti and maybe film someone doing casper stalls on the roof. Anything particularly “extreme" or “urban" will work.

I guess it's not that important to really need to know much about actual skateboarding if your only goal is to attract the younger generation towards your products, but it still hurts a little every time we see our beloved activity whored out to sell a multipack of Doritos. Here's a list of the worst offenders.

Hit 'next' or use your arrow keys to navigate between pages

Mountain Dew

Have you ever been doing-the-dew when you've suddenly needed to “repair your wheels after some big falls". I haven't run into this exact problem myself, but this special edition bottle cap means that next time you do, you can loosen or tighten your wheel nuts on the go. Or you could, if only the designers had remembered wheel nuts are recessed and the bottle cap will undo before the bolt will.

Hit 'next' or use your arrow keys to navigate between pages

Lynx

Unfortunately, the only deodorant I ever smell at my local skatepark is when it's on fire, so I actually quite welcome the possibility of standing next to a slightly better smelling skateboarder in the future.

Hit 'next' or use your arrow keys to navigate between pages

Mini

This actually looks pretty scary and it is Big Tone after all so we can't hate too much. They should hook Sebo Walker up though considering he lives in his car...

Hit 'next' or use your arrow keys to navigate between pages

Raymond's Clothing

“The following stunts are performed by experts"...? This guy skates like Jeff Tracy.

Hit 'next' or use your arrow keys to navigate between pages

Oxelo

Basically, the Euro version of Halfords is now part of skateboarding. All they need now is a core respected shop to back them and they're in!

Hit 'next' or use your arrow keys to navigate between pages

Sweet Spot Vaginal Wipes

Yes, you read that right. Rather than employing any old male model, this company decided they needed one of the founding fathers of Team Handsome to make an appearance in this one. I guess they couldn't afford Dylan.

Hit 'next' or use your arrow keys to navigate between pages

Fanta

Like a cross between a Babybel advert and Fully Flared, this one sees the citizens of a cartoon town chasing after a Fanta wielding gnar-technician as he flips in and out of a kinked handrail noseslide. It blows my mind to think someone must have been consulted as to what trick should feature in this.

Hit 'next' or use your arrow keys to navigate between pages

Sprite

Simple moves – check. Interesting spot location – Check. Quick, disorientating cuts – check. Basically a Magenta edit.

Hit 'next' or use your arrow keys to navigate between pages

Untitled-1

Toyota

Toyota gave Greg Lutzka a pro model CAR. I wonder how many he gets in each box? I wonder if his truck sponsor was pissed he's riding for another company...

Hit 'next' or use your arrow keys to navigate between pages

Selfridges

This (above) is what happens when Selfridges got people who DO skate to make an edit for them.

This is what happens when Selfridges got people who DON'T skate to make an edit for them:

http://www.dazeddigital.com/fashion/article/19137/1/board-games

Hit 'next' or use your arrow keys to navigate between pages