World Industries was founded way back in 1988 by professional skateboarders Steve Rocco and Rodney Mullen, and was the very first skateboarder-owned skate brand. Known for re-defining skateboarding as a street-based activity, it has become one of the most recognized skate brands in the action sports market, offering boards, footwear, apparel and accessories as well as a line of snowboards.
In 1991, World Industries signed a production and distribution alliance with H-Street co-founder Mike Ternasky’s new company Plan B, and the two companies worked together until 1997 when Plan B went it alone, and Mullen created the A-Team brand within World Industries along with Marc Johnson, Gershon Mosley, Dave Mayhew and Chet Thomas. World Industries’ parent company for many years was Rocco and Mullen’s Dwindle Distribution, until Dwindle sold the World Industries name to i.e. Distribution in 2007.
Star names who have ridden for World Industries over the years include Mike Vallely, Jason Lee, Mark Gonzales and Rick Howard. The current squad features pros Anthony Shetler and Andrew Cannon, plus ams Timmy Knuth, Derek Fukuhara, Mike Franklin, Matt Mendenhall and Billy Davenport. New addition Chris Mathis was welcomed to the am team in September 2013.
The first World Industries video was 1989’s Rubbish Heap, directed by Spike Jonze and featuring riders such as Vallely, Rocco, Mullen and Chris Pastras. Other early videos include the Rodney Mullen vs. Daewon Song face-off from 1997 and 1999. In recent years, World Industries have returned to form with the It’s Your World and Two Scoops promos.