Supreme, founded by James Jebbia, opened its doors for the first time in April 1994 at 274 Lafayette Street in downtown Manhattan and quickly became the home of New York City skate culture. Early riders for Supreme included Peter Bici, Justin Pierce, Gio Estevez, Jones Keefe, Mark Gonzales and Ryan Hickey, all of whom appeared in the 1995 John Coltrane-soundtracked promo A Love Supreme.
Supreme now has shops in cities around the world, including Los Angeles, London, and six in Japan (including three in Tokyo). It has grown into a global street clothing brand, the embodiment of ‘downtown’ culture, and has played an integral part in the scene’s constant regeneration, remaining popular not only with skaters, but also with punks, hip-hop heads and anyone interested in youth culture.
Supreme’s own clothing label, including sweaters, jackets, T-shirts, hockey tops, coats, trousers and hats, is well known for its quality, style and authenticity. Over the years, the company has worked with talented designers such as New Yorker Adam Kimmel, and has had a long line of collaborations with brands such as Nike and Comme des Garçons.
Supreme has also worked with some of this generation’s most groundbreaking artists, musicians and photographers, who have helped define the brand’s unique identity and attitude. Collaborations include projects with Jeff Koons and infamous British artist Damien Hirst, who both designed their own decks. Even Lady Gaga got involved – she appeared in a Terry Richardson-shot Supreme advertising campaign in 2011.