Slam City Skates, which has been serving the UK skate community since 1986, describes itself as the ‘best skate shop in the world’. Rising out of the punk rock community based at the Rough Trade record store on the Portobello Road in London, Slam has become one of the main focal points for British skateboarding.
Now based in a Phil Frost-painted shop in Covent Garden, Slam offers some of the best products, including hardware, shoes, clothing and accessories, in the London area. Many of the sport’s biggest names have passed through its doors, and some have even worked behind the counter before going out to skate at the end of the working day. A second Slam store in east London opened in March 2013.
A film called City of Rats, directed by Henry Edwards-Wood, was released in 2011 to coincide with the company’s 25th anniversary. The promo featured members of the Slam family such as Nick Jensen, Neil Smith and Andrew Brophy, and was filmed predominantly on the streets of London. The team currently include Swedish star Pontus Alv, who joined in December 2013.
Slam were also involved with the 23rd release from Vans Syndicate in 2013, the company’s first ever Vans Syndicate model. An edit celebrating the collaboration featured Chris Pulman, Paddy Jones, Sam Hughes, Jamie Arghh, Olly Todd, Darius Trabalza, Jacob Sawyer, Andrew Khosravani, Rob Mathieson and Curtis Pearl all road testing the shoe on the streets of the City of London.