Kingpin Magazine

American skateboard brand SK8MAFIA produces skateboard decks and wheels, along with T-shirts, sweats, jackets, hats and accessories. The company is owned by Josh Priebe and Dan Connelly, and is part of the Blitz Distribution family along with brands such as the Momentum Wheel Company, JSLV clothing, LE, Black Label, Hook-Ups and the Fury Truck Company.

The SK8MAFIA team features Kellen James, Brandon Turner, Peter Smolik, Jimmy Cao, Jamie Palmore, Marshall Heath, Larelle Gray, Wes Kremer, Tyler Surrey and the ageless Javier Sarmiento. Boards endorsed by Kremer, James, Gray, Cao, Surrey and Palmore all feature in the company’s signature ‘Godfather’, ‘Raw’ and South Park-inspired ‘Low Down’ ranges. There is also a flow team featuring Dorian Gray and Jeff Marshall.

Over the years, the SK8MAFIA crew has released a series of top-notch full-length videos, all following a definitely non-formula approach, beginning with 2004’s Way of Life, featuring early riders such as John Rosenkranz and Ryan Zammit. This was followed in 2009 by The SK8MAFIA AM Video, and in 2011 by The SK8MAFIA Video. The company has also released a number of promos, including a series of annual ‘Best of…’ compilations.

The latest SK8MAFIA full-length video is the completely crazy Stee, a collaboration with little-known Swedish company Sweet Skateboards, which was released in 2013. As well as the full SK8MAFIA squad, it also features Sweet’s Erik J Pettersson, Jonas Skroder, Daniel Spangs, Koffee Hallgren, Nisse Ingemarsson, Anton Myhrvold, Josef Scott Jatta and Gustav Tonnesen.