The Girl Skateboard Company was founded in 1993 by former World Industries team riders Mike Carroll and Rick Howard and video director Spike Jonze. Based in the southern Californian city of Torrance, the brand is part of the Girl Skateboard family, which also includes Fourstar Clothing, Chocolate Skateboards, the Royal Truck Company, Ruby Republic and Lakai Footwear.
In addition to Howard and Carroll, the original Girl team consisted of Jovontae Turner, Guy Mariano, Rudy Johnson, Tim Gavin, Tony Ferguson, Sean Sheffey and Jeron Wilson. Since those early days, other top skaters to have ridden for Girl include Brian Anderson and Alex Olsen. The current team features Howard, Carroll, Mariano and Wilson, plus Brandon Biebel, Mike Mo Capaldi, Cory Kennedy, Eric Koston, Sean Malto and Rick McCrank.
The company has released many influential videos over the years, beginning with 1993’s Goldfish, edited by Spike Jonze. One of its most notable films has been the 72 minute Yeah Right! from 2003, directed by Jonze, Cory Weincheque and Ty Evans and featuring a cameo by Hollywood star Owen Wilson. There has also been a number of collaborations with other brands, including the Beauty and the Beast tour trilogy with Anti-Hero.
Girl has worked on a number of projects with sister brand Chocolate, including 2012’s full-length Pretty Sweet, filmed in locations around the globe including Nicaragua, Costa Rica, Panama, China, Barcelona and Berlin. Produced by Jonze, Evans, Aaron Meza and Federico Vitetta, it was named best video of the year at the 2013 Transworld SKATEboarding Awards.