French skater Lucas Puig is part of the Cliché Skateboards company team and is a global pro for Adidas. He’s also sponsored by Fourstar, Thunder Trucks, Autobahn, Andale bearings, Toulouse’s Official skateshop and his own company, Hélas hats. He is featured in the second and third parts of EA’s Skate franchise and made the shortlist for the Kingpin Readers’ Choice European Skater Of The Year award in 2014.
Since his breakthrough year of 2002, he has released a series of outstanding parts in full-length Cliché films, including Bon Appetit! (2004), Freedom Fries (2004), Clé: A Live and Unplugged Video (2008) and Boris Proust’s Bon Voyage (2013), as well as promos such as 2010’s La Cliché. Among his many other video releases are a series for Lakai – Beware of the Flare (2002), Fully Flared (2007) and The Final Flare! (2008).
Born on 23rd January 1987 in Toulouse, the city where he remains based to this day, Lucas has been a part of the Cliché fam since he was just 14. However, it was his part in Fully Flared at the age of 20 that really elevated Lucas to new heights, and ultimately launched his career on the world stage.
He’s remained his own man, choosing not to leave Toulouse despite the signature Adidas shoe and all the trappings of global skate stardom. In fact, he might just be living the perfect dream – controlling his skateboarding career on his own terms with just enough startling video parts while surrounding himself with family and friends.