8. Topshop "SouthBank" collection
Saving South Bank was a big deal. The debate raged on the Guardian comments section, and everyone came out of the woodwork to align themselves with the campaign.
Not one to ignore the popular zeitgeist TopMan have stepped forward to tell everyone this is what SBs skaters are dressing like, and hope you want the look.
Taking on the trendy challenge has blown up in TopMan’s face before. However the main mistake in creating this line of floral and acid washed nonsense was they don’t seem to have taken a trip to Southbank at all.
You can guarantee the design team’s mood board featured zero images of Femi or Karim; they have instead Googled “trendy uk Sk8bOaRdEr” found an image of Tom Harrison and gone straight into production.