One of my biggest gripes in life is watching a film on a commercial television station. Not only do they have the knack of cutting to an ad break at times where you’re glued to the screen but the whole experience of chopping up a film into lots of little sections is really, really aggravating. More often than not there will be a few adverts that are played at every commercial interval, the gaudy, garish, ukulele twinkling drivel will appear, trying to get you interested in insuring your shed with organic peas or whatever. They litter trains, buses and the sides of peoples houses. They come in neon or on large screens in public places. They come in PR stunts and free giveaways. They sit among the content of newspapers and magazines. Adverts are everywhere and you pretty much cannot escape them – even Channel 4 have managed to work a way around internet ad-blockers so that their online streaming service is just like watching the channel on the TV. There’re even adverts on cash machine/ATM screens now – ARRGGG I don’t want to buy that toilet roll thanks, I want check my balance!